How to Choose the Right Supplement Brand (and Spot the Fakes)

Not all supplements are created equal. Learn how to evaluate quality, transparency, certifications, and avoid common traps.

Why Choosing the Right Brand Matters

Supplements aren’t regulated as tightly as pharmaceutical drugs. This leaves room for fake products, underdosed ingredients, and unsafe manufacturing. Choosing the right brand ensures:

  • You get the correct dose and quality of ingredients
  • You're not exposed to harmful fillers or contaminants
  • You're investing in a product that works as intended

A 2021 study by the Journal of Dietary Supplements found that nearly 23% of products sold online in India did not contain what was listed on the label.

1. Look for Transparency on Labels

Trustworthy brands list the full ingredient breakdown, dosage, and even the source (like plant extract % or standardized ingredients).

  • Avoid 'proprietary blends' — they often hide underdosed ingredients
  • Check for ingredient quantity, not just fancy names

A clean, detailed label reflects the brand’s intent to inform, not mislead.

2. Verify Certifications and Testing

Genuine supplement companies go through 3rd-party testing and maintain regulatory standards.

  • Look for FSSAI registration (India), GMP certification, or ISO compliance
  • Third-party tested badges (e.g. NSF, Informed Choice) = higher trust
  • Some brands publish batch-wise COA (Certificate of Analysis)

No certification or testing? That’s a red flag.

3. Research the Brand’s Backing

Who is behind the supplement brand matters. Look for:

  • In-house experts (nutritionists, scientists, doctors)
  • Clinical references or research studies
  • Transparency about manufacturing partners

Beware of influencer-led brands with no scientific team or formulation credibility.

4. Ingredient Quality and Bioavailability

It’s not just what’s inside — it’s how your body absorbs it.

  • Look for clinically studied forms: e.g. Curcumin C3 Complex vs regular turmeric
  • Avoid cheap fillers like talc, titanium dioxide, artificial colors
  • Prefer plant-based, non-GMO, or allergen-free where applicable

Ingredients with poor bioavailability = minimal benefits

5. Customer Reviews and Real Results

A strong reputation is built over time, not through one viral post.

  • Check for verified reviews on platforms like Amazon or brand websites
  • Look for consistent user outcomes, not just 5-star ratings
  • Watch out for fake reviews or bot-like language

Trust long-form testimonials more than vague praise.

6. Price vs Value: Don’t Fall for Cheap

Supplements that are significantly cheaper than the competition usually cut corners.

  • Underdosed actives or unverified sources
  • No clinical-grade ingredients
  • Low bioavailability or poor manufacturing

If it’s too cheap to be true, it probably is.

7. Red Flags of Fake or Low-Quality Supplements

Common signs you’re looking at a low-quality or fake product:

  • No FSSAI/approval number on label
  • Spelling mistakes or vague claims (like ‘Boosts All Health’)
  • No contact details or refund policy
  • Too good to be true marketing (e.g. 'lose 10kg in 5 days')

Stay alert — even big marketplaces can host counterfeit listings.

OnlyLife’s Approach to Supplement Integrity

At OnlyLife, we formulate based on clinical evidence and Indian physiology. Our quality promise includes:

  • FSSAI-compliant, lab-tested, vegetarian supplements
  • Formulated by certified nutritionists and healthcare experts
  • Full label disclosure, no shortcuts, no misleading claims

You can trace every ingredient and batch for complete peace of mind.

Final Thoughts: Trust Built on Science

Choosing supplements is like choosing food — the cleaner, more transparent, and traceable it is, the safer and more effective it becomes.


Trust brands that educate, disclose, and deliver — not just those that market heavily.

The supplement market is booming — and with it comes a flood of brands promising everything from weight loss to better sleep. But not all supplements are equal. Poorly formulated or fake products not only waste your money but can harm your health. So how do you separate genuine science from slick marketing? This guide gives you the checklist you need to identify trustworthy brands and avoid common traps, especially in the Indian market.

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